As we enter the final quarter of 2025, the print industry in Australia and New Zealand is shifting rapidly. No longer can printers rely solely on legacy models; the new realities are demanding agility, security, and smarter service.

Here’s a closer look at where the industry is heading now:

Growth in Digital Print

Digital print in Australia is expanding. In 2024, the sector reached about USD 610 million and is projected to grow at around 5.6% annually through 2033. This growth is driven by demand for customisation and on-demand runs, which are increasingly more cost-effective versus traditional methods.

Labels, Packaging & Intelligent Print

Globally, the packaging labels market is growing, from USD 58.2 billion in 2025 with a projected CAGR of 4.6% through 2035, and within that, digital printing is gaining share.

Variable printing (printing labels with changing data per piece) is also estimated at USD 20.53 billion in 2025, with steady growth ahead. These shifts make labels and packaging a high-growth area for print businesses that can adapt.

Challenges Pressing In

Many print operations face staff shortages and rising input costs. At the same time, customers demand more sustainable practices. Print workflows are becoming more software-driven, and security, traceability, and smart devices are becoming expectations, not extras.

What EPS sees & How We Support

• We are helping clients adopt digital/hybrid print environments that flex with demand
• Our nationwide service, rapid spare parts, and predictive maintenance support uptime in high-mix workflows
• We’re advising customers on sustainable printing, security, and software integration as print becomes a strategic asset

The print landscape in Q4 2025 isn’t about decline, it’s about transformation. For print businesses that adapt, value shifts from machines to services, data, and reliability.